Contact us

Services

360° sales and marketing: captivating campaigns and direct marketing that move consumers from first contact to repeat purchase.

Events & experiences

From corporate conferences to product launches and nightlife activations, we take events from first concept to the final report, with one team accountable for every supplier, guest and detail in between.

Event management

  • Corporate event conceptualisation and management
  • Theme development
  • Team recruitment and training
  • Creative concepts and production of collateral
  • Site bookings and management
  • Partner, guest and talent management
  • Supplier management and oversight
  • Feedback and reporting, including reporting platforms

Activations & displays

  • Product launches
  • Promotional and engagement events
  • Event activations and brand displays
  • Exhibition and trade fair stands
  • Bar activations and displays
  • Gala dinner set-up at the Africa Impact Summit
  • Guests checking in at the Africa Impact Summit registration desk
  • A speaker on stage at the Africa Impact Summit
  • Smirnoff bar activation with brand hostesses serving drinks

Brand activations

Newsworthy experiential activity that meets consumers where they are: in markets, malls, streets and homes. Our trained Brand Ambassadors drive trial, and we report on every activation.

Outreach activations

  • Activation concept, development and management
  • Theme development
  • Team recruitment and training
  • Creative concepts and production of collateral
  • Redistribution and product visibility in selected channels
  • Activity oversight, feedback and reporting

Experiential formats

  • Sampling drives
  • Roadshows
  • Brand activations and pop-up events
  • Guerrilla marketing for publicity and word of mouth
  • Door-to-door marketing
  • Market storms
  • Product and service showcases
  • Stock redistribution schemes
  • Brand ambassadors running a sampling activation at a market stall
  • KIWI brand ambassadors with consumers at an outdoor picnic activation
  • Branded roadshow truck with a crowd in a trading centre
  • Tusker brand ambassador stocking a branded fridge

Retail & merchandising

Our audit teams track and report retail realities across outlets: shelf share, pricing, POSM deployment and promotion compliance. That gives you the insight to optimise your strategy and defend market share.

In store

  • In-store activations
  • In-store retail management
  • Merchandising standards
  • Retail intelligence and audits

Point of sale

  • Structural design of POSM
  • POSM fabrication and installation
  • Product display showcases
  • Branded promotional product display in a Carrefour supermarket
  • Cooking oil merchandised to standard on supermarket shelves
  • Maisha flour packs stacked in a supermarket display

Brand strategy & design

Our edge comes from over 20 years of market research and consumer insight across East Africa. We use it to shape how your brand is built, and then design everything that carries it into the market.

Brand consideration

  • Consumer and category insight
  • Business and brand insight
  • Brand architecture
  • Brand story
  • Brand concepts, innovation and design
  • Gifting innovation
  • Limited edition strategy

Brand identity

  • Packaging
  • Brand guidelines
  • Brand toolkit
  • Brand film and video
  • Brand photography

Look & feel

  • Creative conceptualisation and design
  • Exhibition stand concepts
  • Roadshow truck design
  • 3D concept render of a branded exhibition stand
  • Roadshow truck built for market activations

Media

Strategic media execution for high-impact reach, targeted audience engagement and consistent brand visibility, aligned with your marketing objectives and measured against them.

Above the line

  • Television
  • Radio
  • Print
  • Outdoor advertising

Digital

  • Social media activations
  • Digital advertising
  • Influencer management
  • Website development
  • Web app design and development
  • Reporting systems

Team building & CSR

We create and customise activities that build teams which work together towards a common goal, improving communication, planning, motivation and collaboration. Fun activities help people see each other in a different light, and debriefs connect what they learn back to the workplace.

Team building

  • Indoor team building and workshops
  • Outdoor team-building challenges
  • Custom programmes for your goals

Corporate social responsibility

  • Newsworthy CSR activities
  • Community engagement
  • Colleagues doing a team-building exercise on a lawn
  • Team members holding hands in a circle during an outdoor exercise
  • Volunteers in branded shirts clearing a roadside during a CSR activity

We always start with the consumer

  1. 1

    Strategy & insights

    Know your market, for better results.

  2. 2

    Supply solutions

    Deliver your products efficiently.

  3. 3

    Packaging & brand design

    Present your brand the best way.

  4. 4

    Route to market

    Local solutions that take your products direct to market.

  5. 5

    Consumer experience marketing

    Engage your audience and grow sales.

How we sell

Our campaigns are sales driven. Success means adoption through repeated use, and sustained sales volumes in every area we work in.

  1. Awareness

    Educate consumers on the brand's benefits and generate interest.

    Brand awareness, paid advertising, public relations

  2. Consideration

    Build interest through dialogue and brand connection moments.

    Collaborative events, free or special products, workshops

  3. Conversion

    Brand Ambassadors sell in the stock, and the brand, for results that last.

    Product promotions, value assessments, testimonials

What to expect

  • Targeted, cost-effective consumer engagements that drive trial and build loyalty.
  • Consumer insights and motivations applied in every campaign.
  • Measurement and evaluation reporting that tracks the ROI of every sales and marketing initiative.
  • Campaigns that scale across countries whenever you need them to.
  • Relationship marketing that builds consumer databases for future engagement.
Talk to us about your next campaign