Events, brand activations and merchandising for brands across East Africa, since 1997.
Sprint Brand Connections is a project management marketing firm focused on event management, brand merchandising and experiential marketing to create unique, profitable and long-lasting consumer experiences.
1997
Founded as Sprint Promotional Services, part of the Steadman Group.
Today
Rebranded as Sprint Brand Connections, 29 years on, with offices in Nairobi and Kampala.
With 29 years of building communication solutions and providing creative services for our clients, we've learned a simple truth: passionate beliefs fuel strong brands.
It's why we developed our Brand Belief philosophy. By getting to the core of your brand's purpose, we move beyond product features and benefits and position your brand to build deeper emotional relationships that connect to the heart.
Brand Belief has the power to inspire:
360° sales and marketing: captivating campaigns and direct marketing that move consumers from first contact to repeat purchase.
Corporate events, launches and galas, managed end to end: theme, site bookings, talent, production and post-event reporting.
Outreach and on-ground activations that put products in people's hands and turn trial into sales.
In-store teams and audits that keep your brand visible, stocked and compliant on the shelf.
Insight-led brand thinking and the creative to carry it, from architecture and story to packaging and stands.
Above-the-line and digital media planned for reach, brand recall and measurable results.
Indoor and outdoor team-building programmes, and newsworthy CSR activities that bring people together.
Our campaigns are sales driven. Success means adoption through repeated use, and sustained sales volumes in every area we work in.
Awareness
Educate consumers on the brand's benefits and generate interest.
Brand awareness, paid advertising, public relations
Consideration
Build interest through dialogue and brand connection moments.
Collaborative events, free or special products, workshops
Conversion
Brand Ambassadors sell in the stock, and the brand, for results that last.
Product promotions, value assessments, testimonials
CEO & Founder
A seasoned leader with over 35 years of experience in marketing, research, finance, and structural engineering. Elinah provides strategic oversight, deep client management skills, and proven leadership across diverse teams.
Her career in both private and public sectors is marked by driving growth through data-led insights and stakeholder engagement. Known for inclusive leadership, she fosters innovation and guides organizations with a holistic, results-oriented approach.
Marketing Director
Experienced Sales, Marketing, and Customer Success leader with 21+ years across FinTech, Logistics, and Brand Marketing. She drives client-centric growth and builds high-performing teams across Africa.
Her expertise spans BTL campaigns, product launches, ERM marketing, and sales strategy. With a decade in FinTech and experience across logistics and retail, she delivers insight-led brand experiences with measurable results.
Admin Assistant
Brenda is a detail-driven professional with over three years of experience in Sales and Marketing. Passionate about brand building, she brings a strategic mindset and a high level of integrity to every initiative she leads.
As an Administrative Assistant at Sprint Brand Connections, Brenda ensures operational excellence and seamless project delivery. By managing client relationships and refining agency workflows, she serves as a vital link in turning brand visions into measurable market impact.
Operations Director
A seasoned BTL operations expert and event management guru with extensive experience across East and Central Africa's FMCG brands.
He leads negotiations, budgeting, and purchasing; establishes efficient workflows to maximize productivity; and develops long-term operational strategies in collaboration with senior management.
Marketing and Business Development Strategist
Mercy Chelashaw is a seasoned Managing Director and Business Development Strategist with over a decade in marketing and communications.
She excels in strategic growth, client partnerships, and market expansion across FMCG and real estate, championing innovation and operational excellence to streamline processes and strengthen market presence.
A mentor and ethical leader, Mercy is a sought-after speaker known for inspiring high-performing teams and advocating for transparency in business.
Media Lead
Dynamic media expert with 3+ years in ATL and digital marketing across Africa. Starting as an Implementer, Sherine quickly advanced to a strategic planning role.
She supports major brands in telecoms, FMCG, and finance, and excels in TV, radio, social media, and programmatic campaigns.
Certified by CIM UK, Digify Africa, and Meta Blueprint, she is known for strategic, collaborative, and data-driven media solutions.
Consulting Communication Strategist
A marketing and advertising veteran with over 30 years of experience, Cleo has helped build some of the most popular and successful brands in Kenya and East Africa.
After a Bachelor of Commerce from Delhi University and a start as an External Auditor with the Controller & Auditor General's Office, Cleo moved into advertising, heading a Mombasa agency before working with Ogilvy, Lowe Scanad, McCann Erickson, JWT and Leo Burnett, and rising to Communications Director at Scangroup.
From 2021 to 2023 at Trueblaq Ltd., Cleo led a dedicated Safaricom team, championing the Total Events Agency model across virtual, hybrid and physical events. At Sprint, Cleo partners with the CEO to strengthen client relationships, guide brief responses and secure beneficial partnerships.
Marketing Consultant
David Waweru is a seasoned marketing professional with over 35 years of experience in advertising and sales.
He served as Advertising Manager at The Standard and held sales and marketing roles at the Nation Media Group in Kenya and Tanzania, eventually becoming Managing Director of the Kenya Broadcasting Corporation.
He holds a BCOM in Marketing from the University of Nairobi and completed advanced management training at the University of Navara in Spain.
Recent work for brands and organisations across East Africa.
Events & experiences
A seamless, end-to-end conference for the African impact investment community. We handled technical production, vendor management, marketing and on-site registration, delivering a world-class professional environment.
Retail & merchandising
Demand creation, posho miller training and sales distribution to drive adoption of fortified whole grain flour in Nairobi, Machakos, Kisumu, Bungoma and Kakamega.
Brand activations
A high-energy field activation combining sampling, strategic merchandising and real-time digital reporting to expand outlet coverage.
Brand activations
The Shoe Care Champions promo: branded shoe-shine booths, prize activations and brand ambassadors engaging consumers at the point of purchase.
Brand activations
A mall activation for Avané's cosmetic dermatology clinic, bringing skin consultations to shoppers in the mall atrium.
Events & experiences
A school recruitment campaign built around sports tournaments, promotional booths and branded tents.
Global names and East African favourites, across FMCG, finance, health and the public sector.
